Internal · Competitor Property Targeting · Lead Generation
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Competitor Property Targeting

Identify HOA presidents and treasurers at competitor-managed associations. Competitors register themselves as registered agent on Sunbiz to mask the actual owner contacts — this tool unmasks them via Property Appraiser cross-reference and builds direct-mail / direct-email lists.

25Competitor associations indexed
2Competitors tracked
~430Estimated officers reachable
$0.85Cost per piece (direct mail)

The unmask pipeline

01

Sunbiz pull

Pull Florida Sunbiz registered-agent list. Filter for RA = competitor. Capture entity name + Sunbiz number.

02

Property match

Match each association name to its physical address(es) via Sunbiz "principal place of business" + governing-document filings.

03

Officer lookup

Cross-reference Leon County Property Appraiser parcel records to identify unit owners. Filter for board officer roles where disclosed.

04

Suppression

Suppress current CAM clients, do-not-contact lists, and any owner already in CAM's CRM. Comply with USPS DMA + state DNC.

05

Mail merge

Export clean CSV. Push to Page-per-Page for direct mail or to email-marketing tool for opt-in only outreach.

Step 1 · Sunbiz competitor list (pulled from your data file)

Association name Registered agent (competitor) Sunbiz # Status

Step 2 · Property Appraiser cross-reference (sample)

For each association, the Leon County Property Appraiser API returns parcel-level owner data. Officers (president, treasurer) are identified from the most recent annual filing on Sunbiz cross-checked against the parcel owner list.

BENNETTON CONDOMINIUMS ASSOCIATION, INC. N05000003667

Registered agent: Lewis Association Property Management · 8 units · East Tallahassee

ParcelOwnerMailing addressSunbiz role
21-2A-04-001Smith, Robert J2104 Bennetton Ln, Tallahassee FL 32308President
21-2A-04-005Garcia, Maria2108 Bennetton Ln, Tallahassee FL 32308Treasurer
21-2A-04-002Johnson, Eric2105 Bennetton Ln, Tallahassee FL 32308unit owner
21-2A-04-003Wong, Felicia2106 Bennetton Ln, Tallahassee FL 32308Secretary

Sample data shown. In production, this cross-reference runs against the Leon County Property Appraiser API and pulls real parcel owner data live.

Step 5 · Mail-merge ready CSV (preview)

first_name,last_name,street,city,zip,association,role,competitor Robert,Smith,"2104 Bennetton Ln",Tallahassee,32308,"Bennetton Condominiums Assoc",President,"Lewis Association Property Mgmt" Maria,Garcia,"2108 Bennetton Ln",Tallahassee,32308,"Bennetton Condominiums Assoc",Treasurer,"Lewis Association Property Mgmt" Felicia,Wong,"2106 Bennetton Ln",Tallahassee,32308,"Bennetton Condominiums Assoc",Secretary,"Lewis Association Property Mgmt" … [generated 03:14 today · 430 rows · ready for Page-per-Page]

Outreach campaign templates

Direct mail · #1

"As a board president…" letter

Targeted at HOA / COA presidents. Lead with their pain (responsiveness, financial transparency, manager turnover). 3 testimonials from current CAM boards. Clear CTA: 30-min discovery call.

📨 ~$0.85 per piece via Page-per-Page
Direct mail · #2

"Treasurer's audit-readiness" letter

Targeted at treasurers. Lead with the financial-controls advantage. CAM bill approval workflows, audit history, transparent reporting cadence. CTA: free reserve study consultation.

📨 ~$0.85 per piece
Email · opt-in only

Quarterly board newsletter

Free quarterly newsletter with "5 things every Florida HOA board should review this quarter" content. Builds trust over time without hard sell.

📧 ~$0.02 per send via Resend
Compliance note: All outreach must respect USPS DMA preferences and state Do-Not-Contact lists. Email outreach must be opt-in (CAN-SPAM). Direct mail to publicly-disclosed officer mailing addresses is permitted under FL §720.303(5)(c) and §718.111(12)(c) — Sunbiz officer information is public record.
Suppression list: CAM-managed unit owners across all 18 associations are auto-suppressed. Any owner already in the CAM CRM is suppressed. Any officer who has previously requested no further contact is suppressed (per CAN-SPAM).